Careers - Marketing Manager: E-commerce

Our awesome employees are second only to our loyal customers. Our team is behind the scenes every day, pushing our business and products to go the extra mile. We’re looking for more people passionate about cars to join their ranks. 

A LITTLE ABOUT JLG AVC

We set out to create & develop superior detail supplies that are easy to use, and perform when needed most -- products that would stand up to all the rigors we could throw at them. Two years and a few more compromise-free products later, we’re one of the fastest growing brands in the automotive appearance industry. We are in a rare position where we get to leverage an established automotive brand, yet be agile enough to build and shape this young organization every day.

We’re headquartered in Orange County, California, which is the mecca for the automotive community. Sunshine year round, mountain roads, beautiful beaches, speed shops abound, and a culture crazy about cars are only a few reasons that make this area such a great place to be for an emerging car care brand.

CORE VALUES

  • Always be around the ball
  • No one succeeds alone
  • Continually strive for improvement
  • Be authentic and innovative
  • Be responsive, responsible and go the extra mile
  • Act with a sense of urgency

 

JAY LENO’S GARAGE – ADVANCED VEHICLE CARE

Division/Department:Marketing Department

Location:Placentia, CA 92870

Job Title:Marketing Manager – E-commerce

Reports to:Marketing Director

Rate/Hours:Hourly, 40 hours per week

 

GENERAL DESCRIPTION

Are you an e-commerce marketing genius just waiting for the opportunity to show how good you really are? We are looking for the right person to lead our e-commerce team.

We're seeking a leader who is ready to take on the challenge of developing & maintaining a strategy and managing execution of both our customer acquisition and our customer retention tactics. This person will be an integral member of the JLG Marketing team, reporting directly to the Marketing Director, and s/he will have the opportunity to help shape the growth plan and directly contribute to the success of the JLG AVC business.

The main focus for this e-commerce expert will be to drive order growth while managing a target cost-per-acquisition. We expect this person to provide strong leadership in identifying opportunities to grow existing channels and expand into new channels to drive growth. At the same time, the Marketing Manager will lead efforts to drive increased retention and up-selling at all touch points with the consumer.

PRIMARY SKILLS/REQUIREMENTS

Develop and execute conversion-driving marketing tactics to direct orders through www.lenosgarage.com and our Amazon selling channel. You will be the leader tasked with developing the strategy and managing both our customer acquisition and retention tactics. Specifically, you will be expected to generate ideas and strategies around the following two critical areas:

Customer Acquisition

  • Paid Search
  • Affiliates
  • Paid display tactics
  • Social media advertising (mainly Facebook)
  • Shopping ads

Customer Retention

  • Email
  • Direct mail
  • Loyalty Program

DUTIES & JOB REQUIREMENTS

  • Establish and execute promotional strategies to optimize each tactic
  • Manage key vendor relationships with vendors such as paid search agency, email service provider, affiliate partners, shopping comparison engines, and online media companies
  • Manage budget, coordinate contracts and insertion orders, accruals, etc.
  • Identify opportunities to develop new channels and/or expand existing channels for customer acquisition
  • Coordinate with consumer marketing group for support on creative messaging, campaigns, social media,
    and public relations
  • Coordinate and gain leverage from web analytics to support campaign analysis and optimization
    especially for paid search and customer list analytics/segmentation
  • Partner with Product Management team to drive marketing tactics to improve conversion rate and/or
    customer retention (e.g., Frequent Buyer Loyalty program, Email Preference Center, etc.)
  • Manage team of 1-3 people 

SECONDARY SKILLS/REQUIREMENTS

  • Mail Chimp Email Platform
  • Shopify Web Platform
  • Amazon Seller Central
  • Project management experience
  • Software Proficiency Desired
    •  Adobe Photoshop
    •  Adobe Bridge
    •  Adobe Illustrator
    •  Adobe Premiere
    •  Adobe After Effects
    •  Adobe Audition
    •  Adobe Acrobat
    •  Microsoft Word
    •  Microsoft Excel
    •  Google Analytics
    •  Google Apps / G Suite

 QUALIFICATIONS

  • Bachelor's degree
  • 5+ years experience in B2C e-commerce marketing
  • Experience managing conversion-driving marketing campaigns in a competitive consumer market
  • Demonstrated strength in execution and analysis
  • Excellent management and team leadership skills
  • Strong teamwork and ability to collaborate well with many stakeholders
  • Desire to learn, grow and contribute to the success of the JLG e-commerce business

DETAILS

  • SALARY- Compensation commensurate with experience
  • HOURS:Monday through Friday 8am-5pm, 1 hour lunch break, weekends as needed
  • Yes, you’ll get to meet Jay and experience his collection in all its glory
  • We're extremely professional, but like to have fun. There is never a boring day here.

    If interested in this position, please submit your information and resume below. 


    Fill out my online form.